Portfolio — 2026
No-Code AI Creative Director
Designing and directing virtual creators with the creative instincts of UGC and the production possibilities of the digital world.
Levi is my flagship virtual creator experiment: a commercially-minded creator built to explore what happens when human creative direction meets virtual production.
Levi is the virtual creator — Elisa is the human creative director behind her
Elisa Deterville is a self-taught No-Code AI Creative Director exploring what happens when human creative strategy meets virtual production. She builds AI-generated virtual creators — identity, voice, personality, and campaign concepts — without writing code.
Her flagship project, Levi, is a virtual UGC creator built to test a simple question: can a virtual creator actually sell? Elisa develops the concepts, directs the creative, oversees production, and uses Levi to explore a new branch of digital advertising.
Levi has the creative direction of a real UGC creator, with the production possibilities of a virtual creator.
Virtual creators aren't here to replace human creativity. They're opening another branch of it.
Human creative direction
Virtual production possibilities
The technology is the medium. Creative strategy is the value.
Created + directed by Elisa
Levi is the virtual creator. Elisa is the human creative director behind her.
I develop Levi's concepts, write the creative, direct her performance and visual worlds, oversee AI production, and evaluate what works. Levi is the talent; I'm the creative brain behind the experiment.
Spec concepts and an ongoing public experiment. None of the brands featured commissioned or endorsed this work.
Case study 01 — Virtual Creator / Ongoing Experiment
A public experiment exploring whether a virtual creator can build a commercially viable UGC business from zero. Levi combines human-led creative direction with AI-powered virtual production, while Elisa documents the creative, production, outreach, and business-building process.
Ongoing experiment
Case study 02 — Spec UGC / Beauty
A playful, product-first social concept designed around e.l.f. Power Grip Dewy Setting Spray. The creative uses colorful beauty-world production, product movement, and a fine-mist hero moment to explore what a virtual creator can produce for a social-first beauty brand.
Spec / in development
Case study 03 — Spec UGC / Beauty + Lifestyle
A silent “What's in My Bag?” concept that naturally reveals NYX Fat Oil as the hero product, then transitions into packaging, swatch, and lip-application content.
Spec / in development
Spec / in development — video coming soon
KAYALI Boujee Kitty Caramel Milk | 22 — Spec Campaign
Case study 04 — Spec Creative / Fragrance / Virtual World-Building
A longer-form fragrance film exploring what happens when a scent becomes a world. Levi discovers Boujee Kitty in the real world, follows a mysterious trail, and is transported into a whimsical caramel-and-pink fantasy inspired by the fragrance's gourmand personality.
Spec / in development
Want to work with Levi directly? levicreatesugc@gmail.com
Building a virtual creator's face, voice and personality — then holding all three steady so she reads as the same recognizable person in every single generation.
Starting from the idea, not the tool: the angle, the hook, the reason a viewer would stop scrolling — written before a single frame is generated.
Shaping each concept for the way people actually watch — native pacing, honest-feeling delivery, and a product story that fits the platform it lives on.
Directing generated video shot by shot: camera framing, performance and emotional direction, treated the same way a director works with talent on set.
Keeping the product on screen faithful to the real thing — packaging, colour, texture, claims — so the creative could sit safely next to a brand's own work.
A structured review pass that catches product inaccuracies, mispronunciations and unwanted artifacts before anything goes out.
Designing the environments, styling and visual worlds a concept lives in — including places a physical shoot simply couldn't book.
Virtual creator development
UGC creative direction
Spec campaign development
AI video generation
AI voice & performance direction
Prompt engineering
Character & identity consistency workflows
Product-focused AI content
Virtual production & world-building
Creative direction & concept development